Jennifer Dykema

Senior Scientist/Survey Methodologist
University of Wisconsin Survey Center (UWSC)
475 N. Charter St.
Madison, WI 53706-1582
Office: (608) 262-8385
Cell: (608) 556-5813

Curriculum Vitae

Jennifer Dykema is Senior Survey Methodologist and Scientist at the University of Wisconsin Survey Center where she conducts research on questionnaire design, interviewer-respondent interaction, and methods to increase response rates. She advises a broad range of investigators across all disciplines and on all types of study design and data collection. Her research has appeared in Public Opinion Quarterly, Journal of Official Statistics, Social Science Research, Evaluation and the Health Professions, American Sociological Review, and edited volumes such as the Handbook of Survey Research. She serves as an Associate Editor of BMC Medical Research Methodology and on the editorial boards for Public Opinion Quarterly and the Journal of Survey Statistics and Methodology. She has taught research methods at University of Wisconsin–Madison and the Summer Institute at the University of Michigan. She earned her B.A. in psychology and sociology from the University of Michigan, and her M.S. and Ph.D. in sociology from the University of Wisconsin-Madison. Before coming to Wisconsin, she worked at the University of Michigan's Survey Research Center.

Dr. Dykema has extensive experience and expertise in the field of survey research methodology including: wording questions and designing survey instruments across all modes of administration; developing and implementing systems to code interviewer-respondent interaction; designing and implementing experiments to improve survey items and increase response rates; conducting statistical analyses of response errors using multiple data sets; and developing protocols for, conducting, and analyzing the data from cognitive and other qualitative interviews. She has worked directly on developing or providing expert evaluation of several national and state-based surveys including the Current Population Survey Food Security Supplement, National Health Interview Survey (NHIS), the National Survey of Family Growth (NSFG), the Youth Behavior Survey (YBS), the Schools and Staffing Survey, the Parent Survey 3, the California Survey of Birth Defects and the Voices Heard Medical Research Survey.

Jennifer is also very active in the broader survey and public opinion research community. Active in the American Association for Public Opinion Research (AAPOR) since 1992, she most recently served the organization as Chair of the Membership and Chapter Relations Committee (2012-2014) helping to expand the benefits and services offered to student, non-student, and chapter members, and coordinate efforts to build the infrastructure for regular surveys of AAPOR members. For the past three years, she has served on the conference chair's committee to review abstracts submitted for inclusion in the annual conference and help assemble the conference program. In 2005 she was co-winner of the Student Paper Award. From 1995-1998, she served as the Special Events/Social Activities Coordinator, organizing the Fun Run/Walk, T-Shirt Slogan Contest, and other events. Throughout the years, she has served on numerous AAPOR committees including the Conference Committee, Student Paper Award Committee, Book Award Committee, and Innovators Award Committee. She is also active in her local chapter, the Midwest Association for Public Opinion Research (MAPOR) having recently completed a three-year term as a Member-At-Large on MAPOR’s Executive Council (2011-2014) where she chaired the committee that successfully launched MAPOR’s inaugural "Methods and Substance" webinar series.

Selected Publications by Jen Dykema

Dykema, Jennifer, Karen Jaques, Kristen Cyffka, Nadia Assad, Rae Ganci Hammers, Kelly Elver, Kristen C. Malecki, and John Stevenson. 2015 (Forthcoming). “Effects of Sequential Prepaid Incentives and Envelope Messaging in Mail Surveys.” Public Opinion Quarterly.

Schaeffer, Nora Cate, and Jennifer Dykema. 2015 (Forthcoming). "Surveys: Question Wording and Response Categories.” International Encyclopedia of Social and Behavioral Sciences (2nd Edition), edited by James D. Wright. Oxford, England: Elsevier.

Garbarski, Dana, Nora Cate Schaeffer, and Jennifer Dykema. 2014. "The Effects of Response Option Order and Question Order on Self-Rated Health." Quality of Life Research. (DOI:10.1007/s11136-014-0861-y)

Dykema, Jennifer, Nathan R. Jones, Tara Piché , and John Stevenson. 2013. "Surveying Clinicians by Web: Current Issues in Design and Administration." Evaluation & the Health Professions 36:352-381.

Dykema, Jennifer, John Stevenson, Lisa Klein, Yujin Kim, and Brendan Day. 2013. "Effects of E-Mailed Versus Mailed Invitations and Incentives on Response Rates, Data Quality, and Costs in a Web Survey of University Faculty." Social Science Computer Review 31:359-370.

Dykema, Jennifer, Kerryann DiLoreto, Jessica Price, Eric White, and Nora Cate Schaeffer. 2012. "ACASI Gender-of-Interviewer Voice Effects on Reports to Questions about Sensitive Behaviors among Young Adults." Public Opinion Quarterly 76:311-325.

Dykema, Jennifer, John Stevenson, Chad Kniss, Katherine Kvale, Kim Gonzalez, and Eleanor Cautley. 2012. "Use of Monetary and Nonmonetary Incentives to Increase Response Rates among African Americans in the Wisconsin Pregnancy Risk Assessment Monitoring System." Maternal and Child Health Journal 16:785-791.

Dykema, Jennifer, John Stevenson, Brendan Day, Sherrill Sellers, and Vence Bonham. 2011. "Effects of Incentives and Prenotification on Response Rates and Costs in a National Web Survey of Physicians." Evaluation and the Health Professions 34:434-447.

Garbarski, Dana, Nora Cate Schaeffer, and Jennifer Dykema. 2011. "Are Interactional Behaviors Exhibited When the Self-Reported Health Question is Asked Associated with Health Status?" Social Science Research 40:1025-1036.

Schaeffer, Nora Cate, and Jennifer Dykema. 2011. "Questions for Surveys: Current Trends and Future Directions." Public Opinion Quarterly 75:909-961.

Schaeffer, Nora Cate, Jennifer Dykema, and Douglas W. Maynard. 2010. "Interviewers and Interviewing." Pp. 437-470 in Handbook of Survey Research, Second Edition, edited by James D. Wright and Peter V. Marsden. United Kingdom: Emerald Group Publishing Limited.

Dykema, Jennifer, Danna Basson, and Nora Cate Schaeffer. 2007. "Face-To-Face Surveys." Pp. 240-248 in The SAGE Handbook of Public Opinion Research, edited by Wolfgang Donsbach and Michael W. Traugott. London: Sage Publications Ltd.

Schaeffer, Nora Cate, and Jennifer Dykema. 2004. "A Multiple-Method Approach to Improving the Clarity of Closely Related Concepts: Distinguishing Legal and Physical Custody of Children." Pp. 475-502 in Methods for Testing and Evaluating Survey Questionnaires, edited by Stanley Presser, Jennifer M. Rothgeb, Mick P. Couper, Judith T. Lessler, Elizabeth Martin, Jean Martin, and Eleanor Singer. New York: John Wiley & Sons, Inc.

Dykema, Jennifer, and Nora Cate Schaeffer. 2000. "Events, Instruments and Reporting Errors." American Sociological Review 65:619-629.

Bischoping, Katherine, and Jennifer Dykema. 1999. "Toward a Social Psychological Programme for Improving Focus Group Methods of Developing Questionnaires." Journal of Official Statistics 15:495-516.

Dykema, Jennifer, James M. Lepkowski, and Steven Blixt. 1997. "The Effect of Interviewer and Respondent Behavior on Data Quality: Analysis of Interaction Coding in a Validation Study." Pp. 287-310 in Survey Measurement and Process Quality, edited by Lars Lyberg, Paul Biemer, Martin Collins, Edith De Leeuw, Cathryn Dippo, Norbert Schwarz, and Dennis Trewin. New York: John Wiley & Sons, Inc.

Dykema, Jennifer, Karen Bergbower, Jocelyn D. Doctora, and Christopher Peterson. 1996. "An Attributional Style Questionnaire for General Use." Journal of Psychoeducational Assessment 14:100-108.

Other Writing in Progress

Jennifer Dykema, Nora Cate Schaeffer, and Dana Garbarski. “Effects of Agree/Disagree Versus Construct-Specific Items on Reliability, Validity, and Interviewer-Respondent Interaction.”

Jennifer Dykema, Kerryann DiLoreto, Karen Jaques, and Nadia Assad. "Effects of ACASI Voice Choice and Voice Persona on Reports to Questions about Sensitive Behaviors among Young Adults."

Jennifer Dykema, John Stevenson, Lisa Klein, Kristen Cyffka, and Sara Goldrick-Rab. "What are the Odds? Lotteries versus Cash Incentives. Response Rates, Cost and Data Quality for a Web Survey of Low-Income Former and Current College Students."

Jennifer Dykema, Nora Cate Schaeffer, Jeremy Beach, Vicki Lein, and Brendan Day. "Designing Questions for Web Surveys: Effects of Check List, Check All, and Stand Alone Response Formats on Survey Reports and Data Quality."

Jennifer Dykema, Kerryann DiLoreto, Jessica Price, and Nora Cate Schaeffer. "Designing Questions to Measure Sensitive Behaviors among Disadvantaged Youths in ACASI."

Jennifer Dykema, John Stevenson, Chad Kniss, Penny Black, and D. Paul Moberg. "Effects of Mode and Incentives on Response Rates, Costs, and Response Quality in a Survey of Alcohol Use among Young Adults."

Jennifer Dykema, Kerryann DiLoreto, Ken Croes, Jeremy Beach and Dana Garbarski. "Factors Predicting Participation in the Collection of Biological Measures in a Survey of Older Adults."

Jennifer Dykema, Nora Cate Schaeffer, Dana Garbarski, Rick Nordheim, and Kristen Cyffka. "The Effects of Different Question Structures on Interactional Indicators of Respondent and Interviewer Processing of Physical and Mental Health Questions."

Jennifer Dykema, John Stevenson, Jeremy Beach, Kelly Elver, and Kristen Cyffka. "Personalization in Mail Surveys Using Address-Based Sampling: Implications for Participation and Sample Representativeness."

Yujin Kim, Jennifer Dykema, John Stevenson, Chad Kniss, Penny Black, and D. Paul Moberg. "Straightlining: Overview of Measurement, Comparison of Indicators, and Effects in a Mail-Web Mixed-Mode Surveys."

Dana Garbarski, Jennifer Dykema, Ken Croes, Tara Piché, and Dorothy Edwards. "How Respondents Report Their Health Status: Cognitive Interviews of Self-Rated Health Across Race, Ethnicity, Gender, and Socioeconomic Status."

Dana Garbarski, Nora Cate Schaeffer, Jennifer Dykema, Ellen Dinsmore, and Bo Hee Min. "The Role of Rapport and Standardization in Predicting Future Survey Participation: Interviewer-Respondent Interaction in Questions about End-Of-Life Planning and Preferences."

Jennifer Dykema and Nora Cate Schaeffer. "An Analysis of Interviewer-Respondent Interaction on Data Quality in a Validation Study."

Jennifer Dykema and Nora Cate Schaeffer. "Using Decomposition as a Questioning Strategy to Improve the Accuracy of Reporting about Events and Behaviors."