Focus Group Services

The UWSC also offers focus groups in its methodological repertoire. Several staff members have been trained by focus group expert and author Dr. Richard Krueger. Focus groups can be especially useful to explore unknown topics, develop questioning routes and to gather qualitative data on subject matter. Generally 3-4 groups are conducted with a group comprised of people that share similar characteristics. The groups are asked questions beginning with very broad ones and gradually focusing on key areas of interest. The groups are recorded, exact transcriptions are made and reports are prepared when desired.

UWSC can assist at all stages of a focus group project, from project design, recruitment of participants, focus group meeting facilitation (as group moderator and/or assistant), and report writing.