Jennifer Dykema

Senior Scientist/Survey Methodologist
University of Wisconsin Survey Center (UWSC)
475 N. Charter St.
Madison, WI 53706-1582
Office: (608) 262-8385
Cell: (608) 556-5813
Curriculum Vitae

Jennifer Dykema is Senior Survey Methodologist and Scientist at the University of Wisconsin Survey Center where she conducts research on questionnaire design, interviewer-respondent interaction, and methods to increase response rates. She advises a broad range of investigators across all disciplines and on all types of study design and data collection. Her research has appeared in Public Opinion Quarterly, Journal of Official Statistics, Social Science Research, Evaluation and the Health Professions, American Sociological Review, and edited volumes such as the Handbook of Survey Research. She serves as an Associate Editor of BMC Medical Research Methodology and on the editorial boards for Public Opinion Quarterly and the Journal of Survey Statistics and Methodology. She has taught research methods at University of Wisconsin–Madison and the Summer Institute at the University of Michigan. She earned her B.A. in psychology and sociology from the University of Michigan, and her M.S. and Ph.D. in sociology from the University of Wisconsin-Madison. Before coming to Wisconsin, she worked at the University of Michigan's Survey Research Center.

Dr. Dykema has extensive experience and expertise in the field of survey research methodology including: wording questions and designing survey instruments across all modes of administration; developing and implementing systems to code interviewer-respondent interaction; designing and implementing experiments to improve survey items and increase response rates; conducting statistical analyses of response errors using multiple data sets; and developing protocols for, conducting, and analyzing the data from cognitive and other qualitative interviews. She has worked directly on developing or providing expert evaluation of several national and state-based surveys including the Current Population Survey Food Security Supplement, National Health Interview Survey (NHIS), the National Survey of Family Growth (NSFG), the Youth Behavior Survey (YBS), the Schools and Staffing Survey, the Parent Survey 3, the California Survey of Birth Defects and the Voices Heard Medical Research Survey.

Jennifer is also very active in the broader survey and public opinion research community. Active in the American Association for Public Opinion Research (AAPOR) since 1992, she current serves as the 2017 Annual Conference Chair and a member of AAPOR’s Executive Council. Prior to that, she served the organization as Chair of the Membership and Chapter Relations Committee (2012-2014) helping to expand the benefits and services offered to student, non-student, and chapter members, and coordinate efforts to build the infrastructure for regular surveys of AAPOR members. For the past three years, she has served on the conference chair's committee to review abstracts submitted for inclusion in the annual conference and help assemble the conference program. In 2005 she was co-winner of the Student Paper Award. From 1995-1998, she served as the Special Events/Social Activities Coordinator, organizing the Fun Run/Walk, T-Shirt Slogan Contest, and other events. Throughout the years, she has served on numerous AAPOR committees including the Conference Committee, Student Paper Award Committee, Book Award Committee, and Innovators Award Committee. She is also active in her local chapter, the Midwest Association for Public Opinion Research (MAPOR) having recently completed a three-year term as a Member-At-Large on MAPOR’s Executive Council (2011-2014) where she chaired the committee that successfully launched MAPOR’s inaugural "Methods and Substance" webinar series.

Selected Publications by Jennifer Dykema

Dykema, Jennifer, Kerryann DiLoreto, Kenneth D. Croes, Dana Garbarski, and Jeremy Beach. 2016 (Forthcoming). “Factors Predicting Participation in the Collection of Biological Measures in a Survey of Older Adults.” Public Opinion Quarterly.

Dykema, Jennifer, Nora Cate Schaeffer, Dana Garbarski, Erik V. Nordheim, Mark Banghart, and Kristen Cyffka. 2016. “The Impact of Parenthetical Phrases on Interviewers’ and Respondents’ Processing of Survey Questions.” Survey Practice 9. (

Garbarski, Dana, Nora Cate Schaeffer, and Jennifer Dykema. 2016. “Interviewing Practices, Conversational Practices, and Rapport: Responsiveness and Engagement in the Survey Interview.” Sociological Methodology 1-38. (DOI: 10.1177/0081175016637890)

Dykema, Jennifer, Karen Jaques, Kristen Cyffka, Nadia Assad, Rae Ganci Hammers, Kelly Elver, Kristen C. Malecki, and John Stevenson. 2015. “Effects of Sequential Prepaid Incentives and Envelope Messaging in Mail Surveys.” Public Opinion Quarterly 79:906-931. (DOI: 10.1093/poq/nfv041)

Schaeffer, Nora Cate, and Jennifer Dykema. 2015. “Surveys: Question Wording and Response Categories.” Pp. 764-770 in International Encyclopedia of Social and Behavioral Sciences, 2nd Edition. Volume 23, edited by James D. Wright. Oxford, England: Elsevier.

Dykema, Jennifer, Nathan R. Jones, Tara Piché , and John Stevenson. 2013. "Surveying Clinicians by Web: Current Issues in Design and Administration." Evaluation & the Health Professions 36:352-381.

Dykema, Jennifer, John Stevenson, Lisa Klein, Yujin Kim, and Brendan Day. 2013. "Effects of E-Mailed Versus Mailed Invitations and Incentives on Response Rates, Data Quality, and Costs in a Web Survey of University Faculty." Social Science Computer Review 31:359-370.

Dykema, Jennifer, Kerryann DiLoreto, Jessica Price, Eric White, and Nora Cate Schaeffer. 2012. "ACASI Gender-of-Interviewer Voice Effects on Reports to Questions about Sensitive Behaviors among Young Adults." Public Opinion Quarterly 76:311-325.

Dykema, Jennifer, John Stevenson, Chad Kniss, Katherine Kvale, Kim Gonzalez, and Eleanor Cautley. 2012. "Use of Monetary and Nonmonetary Incentives to Increase Response Rates among African Americans in the Wisconsin Pregnancy Risk Assessment Monitoring System." Maternal and Child Health Journal 16:785-791.

Dykema, Jennifer, John Stevenson, Brendan Day, Sherrill Sellers, and Vence Bonham. 2011. "Effects of Incentives and Prenotification on Response Rates and Costs in a National Web Survey of Physicians." Evaluation and the Health Professions 34:434-447.

Garbarski, Dana, Nora Cate Schaeffer, and Jennifer Dykema. 2011. "Are Interactional Behaviors Exhibited When the Self-Reported Health Question is Asked Associated with Health Status?" Social Science Research 40:1025-1036.

Schaeffer, Nora Cate, and Jennifer Dykema. 2011. "Questions for Surveys: Current Trends and Future Directions." Public Opinion Quarterly 75:909-961.

Schaeffer, Nora Cate, Jennifer Dykema, and Douglas W. Maynard. 2010. "Interviewers and Interviewing." Pp. 437-470 in Handbook of Survey Research, Second Edition, edited by James D. Wright and Peter V. Marsden. United Kingdom: Emerald Group Publishing Limited.

Dykema, Jennifer, Danna Basson, and Nora Cate Schaeffer. 2007. "Face-To-Face Surveys." Pp. 240-248 in The SAGE Handbook of Public Opinion Research, edited by Wolfgang Donsbach and Michael W. Traugott. London: Sage Publications Ltd.

Schaeffer, Nora Cate, and Jennifer Dykema. 2004. "A Multiple-Method Approach to Improving the Clarity of Closely Related Concepts: Distinguishing Legal and Physical Custody of Children." Pp. 475-502 in Methods for Testing and Evaluating Survey Questionnaires, edited by Stanley Presser, Jennifer M. Rothgeb, Mick P. Couper, Judith T. Lessler, Elizabeth Martin, Jean Martin, and Eleanor Singer. New York: John Wiley & Sons, Inc.

Dykema, Jennifer, and Nora Cate Schaeffer. 2000. "Events, Instruments and Reporting Errors." American Sociological Review 65:619-629.

Bischoping, Katherine, and Jennifer Dykema. 1999. "Toward a Social Psychological Programme for Improving Focus Group Methods of Developing Questionnaires." Journal of Official Statistics 15:495-516.

Dykema, Jennifer, James M. Lepkowski, and Steven Blixt. 1997. "The Effect of Interviewer and Respondent Behavior on Data Quality: Analysis of Interaction Coding in a Validation Study." Pp. 287-310 in Survey Measurement and Process Quality, edited by Lars Lyberg, Paul Biemer, Martin Collins, Edith De Leeuw, Cathryn Dippo, Norbert Schwarz, and Dennis Trewin. New York: John Wiley & Sons, Inc.

Dykema, Jennifer, Karen Bergbower, Jocelyn D. Doctora, and Christopher Peterson. 1996. "An Attributional Style Questionnaire for General Use." Journal of Psychoeducational Assessment 14:100-108.

Other Writing in Progress

Dykema, Jennifer and Nora Cate Schaeffer. "Effects of Open, Closed, and Filter Questions on Measuring the Occurrence and Frequency of Events and Behaviors." (Revise and resubmit to Journal of Official Statistics.)

Dykema, Jennifer, Kerryann DiLoreto, Jessica Price, and Nora Cate Schaeffer. "Designing Questions to Measure Sensitive Behaviors among Disadvantaged Youths in ACASI."

Jennifer Dykema, Kristen Cyffka, John Stevenson, Kelly Elver, and Karen Jacques. "SHOW Me the Money? Effects of Preincentives, Differential Incentives, and Envelope Messaging in an ABS Mail Survey."

Jennifer Dykema, John Stevenson, Lisa Klein, Kristen Cyffka, and Sara Goldrick-Rab. "What are the Odds? Lotteries versus Cash Incentives. Response Rates, Cost and Data Quality for a Web Survey of Low-Income Former and Current College Students."

Jennifer Dykema, John Stevenson, Chad Kniss, Penny Black, and D. Paul Moberg. "Effects of Mode and Incentives on Response Rates, Costs, and Response Quality in a Survey of Alcohol Use among Young Adults."

Jennifer Dykema, Nora Cate Schaeffer, and Dana Garbarski. "Effects of Agree/Disagree Versus Construct-Specific Items on Reliability, Validity, and Interviewer-Respondent Interaction."

Jennifer Dykema, Kerryann DiLoreto, Ken Croes, Jeremy Beach and Dana Garbarski. "Factors Predicting Participation in the Collection of Biological Measures in a Survey of Older Adults."

Jennifer Dykema, John Stevenson, Jeremy Beach, Kelly Elver, and Kristen Cyffka. "Personalization in Mail Surveys Using Address-Based Sampling: Implications for Participation and Sample Representativeness."

Jennifer Dykema, Nora Cate Schaeffer, Jeremy Beach, Vicki Lein, and Brendan Day. "Designing Questions for Web Surveys: Effects of Check List, Check All, and Stand Alone Response Formats on Survey Reports and Data Quality."

Jennifer Dykema, Nora Cate Schaeffer, Dana Garbarski, Rick Nordheim, and Kristen Cyffka. "The Effects of Different Question Structures on Interactional Indicators of Respondent and Interviewer Processing of Physical and Mental Health Questions."

Jennifer Dykema and Nora Cate Schaeffer. "An Analysis of Interviewer-Respondent Interaction on Data Quality in a Validation Study."

Jennifer Dykema and Nora Cate Schaeffer. "Using Decomposition as a Questioning Strategy to Improve the Accuracy of Reporting about Events and Behaviors."