Survey methodologists have drawn on and contributed to research by cognitive psychologists, conversation analysts, and others to lay a foundation for the science of asking questions. Our discussion of this work is structured around the decisions that must be made for two common types of inquiries: questions about events or behaviors and questions that ask for evaluations or attitudes.
Schaeffer, N. C. The Science of Asking Questions. Vol. 29, Annual Review of Sociology, 2003, pp. 65-88.