Vicki Lein

Credentials: M.S.

Position title: Senior Project Director


Phone: (608) 263-3427

Vicki Lein joined the UW Survey Center in 2009. She has managed studies related to health, aging, end-of-life planning, caregiving, financial literacy, technology, transportation and environment, conducted via mail, telephone, and internet. She has experience in questionnaire review and design. Vicki’s current projects include overseeing the Midlife in the United States National Study of Health and Well-Being, a longitudinal study with a sample replenishment component, and directing the Wisconsin Study of Families and Loss, a study involving family members of deceased Wisconsin Longitudinal Study participants.

Prior to joining UWSC, Vicki was a research scientist for the Wisconsin Department of Natural Resources, focused on business decision making, innovation, and evaluation of market-based incentives programs. In her research she utilized mail questionnaires, focus groups and in-depth personal interviews.

Vicki holds a master’s degree in public policy and analysis from the Robert M. La Follette School of Public Affairs, University of Wisconsin, with a certificate in energy analysis and policy from the Nelson Institute for Environmental Studies. She has a bachelor’s degree in economics from Carleton College.