Bob Cradock

Credentials: M.S.

Position title: Senior Project Director


Phone: (608) 265-9885

Bob started at the Survey Center in 1991 and worked as an interviewer, project director, and database administrator until 1999. Before rejoining the Survey Center in 2003, he was a researcher in the UW Medical School’s Center for Health Policy & Program Evaluation. He has experience with mail, CATI, CAPI, and focus group studies.

He has directed a variety of projects including the Behavioral Risk Factor Surveillance System Survey (for the Wisconsin Department of Health and Family Services, and Centers for Disease Control), the Asthma Follow-up to the BRFSS, and the Department of Workforce Development’s survey of Job Center participants. He has managed studies of employee assistance programs, organic food buying, entrepreneurship, foster care, mercury consumption, and student satisfaction.

Bob has bachelor’s degrees in sociology and chemistry from Rice University, and a master’s degree in sociology from the University of Wisconsin-Madison with concentrations in social psychology and sociology of science.