Featured Projects
WisconSays
WisconSays is an online panel of adults from all over the state of Wisconsin who were scientifically selected to answer questions about their attitudes, experiences, and thoughts about important issues facing Wisconsin and the United States. In appreciation of their time and effort, WisconSays members receive points for completing surveys. These points are redeemed for electronic gift cards or cash. By participating in surveys, WisconSays members help researchers and others gain a better understanding of lives of Wisconsinites, including what they think about and what they care about.
Wisconsin Longitudinal Study (WLS)
The WLS is a unique, large-scale longitudinal study of adults and their families that covers more than half a century of life. It is a valuable resource for research on aging, life course, inter-generational transfers, relationships, family functioning, long term effects of education and cognitive ability, occupational careers, physical and mental well-being, and morbidity and mortality.
Milwaukee Area Family Finances Study
The Milwaukee Area Family Finances Study is about how people in Milwaukee County are doing financially.
MIDUS: Midlife in the U.S. National Study of Health and Well-Being
The next round data collection for Midlife in the United States (MIDUS) is underway! The University of Wisconsin Survey Center (UWSC) is contacting participants about completing an interview by phone, through 2024. With the help of our participants, MIDUS is teaching us a great deal about the factors that influence health and well-being as people age from early adulthood to later life.
Contacted by UWSC?
If you were contacted by the University of Wisconsin Survey Center (UWSC), it means you were selected for one of the research studies we are conducting, and we would really appreciate your participation.

In the News
AAPOR Announces Nora Cate Schaeffer as the Recipient of the 2025 Award for Exceptionally Distinguished Achievement Award
AAPOR Award for Exceptionally Distinguished Achievement is the Association’s lifetime achievement award and is given for an outstanding contribution to the field of public opinion research, including advances in theory, empirical research, and methods; improvements in ethical standards; and promotion of understanding among the public, media and/or policymakers. AAPOR announced Nora Cate Schaeffer as the Recipient of the 2025 Award for Exceptionally Distinguished Achievement Award.
May 20, 2025New publication about changes in public awareness of the social determinants of health using data from WisconSays
We are excited to announce the publication of an article that explores “Changes in Public Awareness of the Social Determinants of Health over 15 Years in Wisconsin, United States” by Dr. Stephanie Robert and Amy Yinan Lou.
May 7, 2025UWSC team presents at Showcase 2025 on using WisconSays to recruit for qualitative research
Project Directors Ken Croes and Jacob Boelter presented a poster highlighting the advantages of using the WisconSays panel to recruit participants for qualitative research. Their presentation and flash talk at the Annual UW-Madison Showcase event on April 17th at Union South featured the innovative uses of the UWSC’s online panel, WisconSays, to recruit participants for qualitative research.
May 7, 2025- More News posts