Featured Projects
MIDUS: Midlife in the U.S. National Study of Health and Well-Being
The next round data collection for Midlife in the United States (MIDUS) is underway! The University of Wisconsin Survey Center (UWSC) is contacting participants about completing an interview by phone, through 2024. With the help of our participants, MIDUS is teaching us a great deal about the factors that influence health and well-being as people age from early adulthood to later life.
WisconSays
WisconSays is an online panel of adults from all over the state of Wisconsin who were scientifically selected to answer questions about their attitudes, experiences, and thoughts about important issues facing Wisconsin and the United States. In appreciation of their time and effort, WisconSays members receive points for completing surveys. These points are redeemed for electronic gift cards or cash. By participating in surveys, WisconSays members help researchers and others gain a better understanding of lives of Wisconsinites, including what they think about and what they care about.
Wisconsin Longitudinal Study (WLS)
The Wisconsin Longitudinal Study (WLS) is very pleased to announce that a new round of interviews with Graduates and their selected Sibling will begin in July 2019 and continue until approximately 2028. As in past years, the University of Wisconsin Survey Center (UWSC) will be contacting participants for interviews.
Contacted by UWSC?
If you were contacted by the University of Wisconsin Survey Center (UWSC), it means you were selected for one of the research studies we are conducting, and we would really appreciate your participation.

In the News
Wisconsin State Journal: Wisconsin’s ‘Happy Days cohort’ is helping researchers understand aging
The Wisconsin Longitudinal Study was featured on the front page of the Wisconsin State Journal, in an article written by David Wahlberg. The Wisconsin Longitudinal Study, spanning over 65 years, uncovers diverse insights into aging and cognition.
November 27, 2023New publication by team that includes UWSC researchers describes how they adapted to the challenges of COVID-19 to recruit hard-to-reach population
The COVID-19 pandemic introduced challenges for conducting research, particularly for studies that use community-based sample generation strategies to recruit hard-to-reach populations. In a recently published “In-Brief Note” in the AAPOR online journal Survey Practice, UWSC staff members Graduate Assistant Jacob Boelter and Senior Project Director Ken Croes teamed up with University of Wisconsin–Madison Institute for Research on Poverty Research Scientist Lisa Klein Vogel and University of Wisconsin–Madison Sociology Doctoral Candidate Alexis M. Dennis to describe how they adapted their studies’ recruitment strategies to accommodate the manifold effects of social distancing of COVID-19.
August 22, 2023Thinking about using a lottery to increase your response rate? New UWSC research shows a gift card for a small amount is more effective
Many studies rely on traditional web survey methods in which all contacts with respondents are through email and the questionnaire is administered exclusively online. Because it is difficult to effectively administer prepaid incentives via email, …
July 27, 2023- More News posts