John Karl Scholz, Dean of the College of Letters & Science, University of Wisconsin-Madison.
From August, 2014 to January, 2015, the UWSC contacted over 8,000 UW-Madison L&S Alumni to participate in a mixed mode web/mail survey regarding their opinions about their time at UW-Madison, and their current career status as alumni. Two different cohorts of alumni, one who had graduated approximately one year before the survey (N~3,000), and one who graduated 8 to 10 years before the survey (N~5,000), were contacted. Extremely high response rates of 43% and 50% respectively were obtained by UWSC for this important effort to help inform the college’s new career initiative, proving that with careful study design, high response rates to web surveys can be obtained.
Kelly Elver and Griselle Sanchez-Diettert
DATE IN FIELD
August, 2014 to January, 2015