Survey finds many Wisconsin residents struggle with personal finances, inflation

With the new year, millions of people resolve to diet, exercise more, or make changes in other aspects of their lives, including personal finances. For most of us, personal finance-related resolutions are a combination of spending less, saving more, and maybe paying off some debts. Some of the newfound attention to our financial outlook may even stem from an expensive holiday season that just wrapped up. But the new year offers new opportunities to get on track.

Going into 2024, financial resolutions were likely popular across the state. After several years of inflation, finances remain a major concern for Wisconsinites. This comes from a new survey effort at UW-Madison’s Survey Center called WisconSays, which is a new panel of nearly 4,000 people answering regular survey questions. These data are from the very first wave of that survey. We are calling this collaboration the WisconSays/La Follette Survey. These data offer insights into how people are feeling about a range of public policy issues that could be especially important during an election year.

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