Wisconsin State Journal: Here’s why 5,000 Madison households just received $1 in the mail

The City of Madison Parks and Open Space Plan Resident Questionnaire was mailed last week and was featured in the Wisconsin State Journal in an article written by Lucas Robinson.  The study uses a small $1 cash pre-incentive to increase participation, and UWSC Associate Director Kelly Elver was quoted regarding the use of small cash pre-incentives in push-to-web surveys.

Read the full article here: https://madison.com/news/local/government-politics/madison-parks-dollar-survey/article_afb8fab2-beea-11ee-9d59-4feb2b59b339.html