Response option order and scale orientation effects on the web-based measurement of self-rated health

While self-rated health (SRH) is widely used to study health across a range of disciplines, little research examines how features of its measurement in surveys influence respondents’ answers and the overall quality of the resulting measurement. To address these shortcomings, UWSC researchers and Dana Garbarski (Loyola University Chicago) examined how response option order and scale orientation affect responses in an online experiment.